Why HTML and CSS Are Important for Your Webpage

[This article was written by Dawn Castell.]

Most people are aware of the importance of having a website in the current day and age. Whether you are starting a business or offering a service, your webpage is a place where consumers can learn more about you and what you bring to the table. Of course, you also need to take time to plan your site and how it functions. Utilizing HTML and CSS is vital for developing a website that is as user-friendly as it is functional. Take a look at how using HTML and CSS in your web design can help you see success.

Navigation

Countless studies have been conducted over the years aimed at understanding how consumers browse the internet. While many interesting bits of information have been uncovered, certain key points stand out. For one, someone who stumbles upon your website is not likely to stick around if he or she has a difficult time navigating your site. Design is important for your webpage, but this does not simply mean the overall aesthetic. The layout and functionality of your site should also be taken into consideration in order to develop an experience users will find simple and straightforward.

Since consumers are likely to be using a number of different devices to browse the internet, you have to approach navigation from a few angles. What looks good on a laptop is not always going to appear the same way when loaded on a phone or tablet. HTML and CSS can help you create a consistent layout that meets the needs of your customer base. Use these tools to craft a site that caters to multiple device resolutions and develop a simple way to keep the casual browser from leaving your site out of confusion.

Visibility

Helping users navigate your site is one thing, but first you need to make it easy for them to find your webpage. Using a tool like Bulma CSS can help immensely in this regard. Over the years, a number of underhanded practices have been used by various businesses in order to boost their rankings on Google and other search engines. To combat this, larger search engines have begun to use stricter regulations to determine whether or not a site is legitimate. One way of achieving this is by examining the coding of the site.

CSS is a form of coding that is considered “clean” when compared to other methods. This can be important when a search engine’s bots are attempting to crawl the page and seek red flags. When code is convoluted or outright confusing, a page is likely to get flagged by the bots and reduce the odds of it showing up on result pages. CSS produces code that is simple and easy for a bot to understand, leaving you with greater chances of having your site rank where you’d prefer.

Browser Issues

As new technologies are developed, consumers are becoming more adept at using them. This is reflected in how many options are now available in regard to surfing the web. Once, users selected from a handful of browsers to load websites. Now, you are likely to encounter a person who uses multiple browsers across a range of different devices. Since every browser has unique capabilities, it is important for you to consider this angle when developing your website and how it will function.

A browser like Google Chrome has different functions and processes than Firefox or Safari. Taking advantage of HTML and CSS helps you develop a site that will perform optimally no matter what browser a user decides to use. If your site doesn’t load on a specific browser, you are losing out on a lot of potential customers. CSS helps you solve this issue and create an experience that a multitude of users can enjoy without issues.

New Frontiers

While you might already know how important it is to have a website, it is crucial that you take time to make sure it is performing optimally. Look into how HTML and CSS can be a vital resource for your future and start exploring new frontiers online.