Take Your Blogging Career to the Next Level by Optimizing Your LinkedIn Profile with These 4 Tips
[This article was written by Dave Brown.]
1. Update and Improve the Basics
If you’re honest with yourself, you probably haven’t completed your LinkedIn bio as yet. This actually dissuades not only employers, but active LinkedIn users from connecting with you. It also helps to keep adding to your profile as time passes. An active profile helps employers and active users appreciate your professional growth.
Complete Your Profile
It’s best to let LinkedIn bio writers take the wheel here and flesh out your profile properly. Not only will they include the most relevant information and keywords, but they will also remove any irrelevant skills that don’t belong. They will also help in promoting your image in your industry by increasing your profile strength markers.
Every single category should be filled, including your profile picture. And remember, LinkedIn isn’t your typical social network. Hence, a professionally taken photograph with professional attire is mandated.
Share Company URL
Do this regularly, but don’t use generic language to do it. Don’t post your blogs online with the tagline, “check out my blog.” Talk about the most relevant topics of the week, or reference recent news to improve engagement with your post.
2. Optimize for SEO
Search engine optimization is the key to generating revenue on the internet. More clicks mean more money, and that stands true for LinkedIn Profiles too.
Use Relevant Keywords
Your profile needs to be optimized for the target market through backlinks and keywords. To consistently capitalize on relevant keywords, you can hire LinkedIn profile writers that will drive more traffic to your site.
Share Relevant Content
Remember to only share content that matters to your target market. If you post blogs about managing money, your readers will hardly be interested about tips on shaving. Post relevant content on a regular basis. Otherwise, you risk alienating your followers.
Keyword Rich Anchor Texts
This is a great way to improve your site’s SEO ranking. Use high-ranking keywords instead of generic phrases, like “our website,” for backlinking to your blog.
3. Build Connections
LinkedIn is all about networking. It’s a professional social network, so you need to build professional relationships and maximize your returns on those connections. Building your reputation with key individuals and within important groups can lead to a lot of opportunities.
Follow LinkedIn Influencers
LinkedIn Influencers are a group of experts in their respective fields. Following them can give you a chance to learn from the best. Start by creating a list of influencers to follow from your industry. Then, share their articles on your profile. Comment on those articles and build a list of ideas for blog posts by extension. This helps build your reputation by association.
Participate in Relevant Groups
You should also join groups that are discussing topics related to your work. Even if the groups are related to your work by extension, joining them is a good idea. If you’re writing a blog on gardening, you should obviously join groups dedicated to horticulture and home gardening. However, you should also look for groups that focus on home improvement, decorating, etc.
Create Your Own Group
If you don’t find any group related to your work, create your own. Be the change you want to see. Now that may sound corny, but you have to take the initiative to expand your voice. No one else will.
Also, Google loves engagement. Hence, if you reply to a maximum number of comments on your posts, they stand a higher chance of trending.
4. Target the LinkedIn Market with Your Blogs
It’s important to toot your own horn a little too. Make sure that you’re regularly sharing your blogs on your profile. Do make sure it’s only relevant content though. If you’re writing something for a completely different target market than the one on the site, don’t share it.
Share Blogs on LinkedIn
This is a no-brainer. However, you shouldn’t only target your followers and connections with blogs on your profile. You should also directly send LinkedIn emails to your connections. This can be useful in spreading the word about a competition or a special offer. You can even use LinkedIn emails for periodic updates.
If you use these tips to improve your LinkedIn profile, the traffic to your blog will definitely increase. Creating a niche market for your content will funnel it through to interested readers. It will also expand your reach beyond your current circle of readers.
As a Sr. Editor at a content writing service, Dave and his team of LinkedIn profile writers at Content Development Pros have helped small and large businesses get results through content. Look no further if you’re looking for copy that stands out, makes an impact, and converts. Here they help you achieve your marketing goals through creative, well-researched content that follows the best SEO practices. Get in touch today!