There are two extremes to starting a business: carefully considering your situation and best steps forward, or throwing caution to the wind and jumping in with both feet. Most businesses start with a combination of both philosophies—it’s important to avoid …
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Different Types of Intellectual Property Protection Copyrights, trademarks, and patents are all ways to protect your intellectual property—but the three types of protection vary in scope and focus, and it’s important to know the type of protection that best corresponds …
Customer recognition is the key to success, and nothing makes you more immediately memorable in the eyes of consumers than your business name. You want customers to form a positive association with your business, right away. This post focuses on …