[This article was written by Dean Vella, who writes for University Alliance.] With smartphone use exploding in the United States—about 50% of adults now own a smartphone, according to Pew Internet—businesses need a mobile marketing strategy if they want to stay in …

Bolster Your Business with a Mobile Marketing Strategy Read more »

[The following post is by Ashley Furness of Software Advice.]   When Steve Jobs walked the iconic stage to reveal the first generation iPad two years ago, a light bulb went off in Boston Scientific CIO Rich Adduci’s head. “Trying …

Expert Tips for Drafting Your iPads for Sales Strategy Read more »