Buzz is an important part of any company’s success. With the advertising market saturated, buzz is becoming an increasingly reliable way to gain popularity and grow a business. Start-up companies can benefit greatly from buzz because they are new to …

How a Start-Up Can Capitalize on Promotions to Create Buzz Read more »

[This guest post is by business branding consultant Scott Quinlan.] Small companies sometimes struggle with their image. Big corporations pretty much have it nailed down. What’s the dividing line here? Usually, it’s color—as in, the company’s colors. Studies have shown …

What Your Business Colors Say About Your Brand Read more »

[Today’s guest post comes from freelance blogger Stephanie Marbukh.] What do consumers find when they search for your business on the Internet? Whether you are just starting out or have an established company, your online reputation is an important factor …

7 Tips for Repairing Damage Done to Your Brand’s Reputation Read more »

You don’t have to be a newbie to benefit from solid business advice. For entrepreneurs and small business owners alike, here are three blog posts from this week that got our gears turning! “How to Improve Sales 5X by Focusing …

Friday Favorites: Great Business Advice Read more »