[This article was written by Jessica Velasco.] The digital age is upon us, and daily life reflects this fact. Internet users can do just about anything online—which is a fact not lost on business promoters. In today’s world, a marketing campaign …

Back to the Basics: 7 Offline Marketing Tips Read more »

[This articles was written by Jim Rutherford.] There is so much clutter in the consumer consciousness that marketing a unique message that resonates is nearly impossible. In order to separate from the mundane and the profane, it is more important than …

Leveraging Technology for Integrated Marketing Communication Read more »

Last Friday night we went out to dinner with another couple in the midst of some pretty heavy snowfall. We decided to go to a new barbecue place that had recently opened up, and it was packed! We spoke with …

Will Groupon help your business? Read more »