How Your Small Business Can Elevate Your Customer Service
[This article was written by Rayanne Morriss.]
Good customer service is crucial to any company although it can be difficult to achieve when your business is small. There are many options and ways that you can elevate your customer service as you continue to grow your small business. Let us take a very close look at a few ways that you can get started.
1. Comprehensive contacts
To start things off, a comprehensive list of contacts is essential for customer service. When you are dealing with a client, you will want to get the necessary info in order to address all of their problems. This will ensure that you will be able to address their needs without having to ask any further questions. They will be impressed by the breadth of your knowledge and how they aren’t just another name in a sea full of many customers. There are many contact books online that can help you achieve these comprehensive contacts. You will be able to record the name, email address and phone number of a client along with their age, profession and place of residence. If they divulge any of this info, it is in your best interest to save it for future use in order to strengthen your relationships with your customers.
2. Social media
Social media has taken off as some of the most important pieces of technology in the last decade. Seemingly everyone has a social media account that they use to check on their favorite sports teams, chat with friends and read the news. You can implement great customer service over these platforms as it is a quick and efficient way of getting in contact with customers and showing them what your company is all about. Contrary to popular belief, social media isn’t overly casual or unprofessional. Because many people check their social media accounts more than anything else, it is a perfectly reasonable way of getting in touch for essential matters and sharing new products or services your company provides.
3. Ease of Use
Next in line, it is easier to increase your customer service when your employees are well equipped and knowledgeable on pertinent business items in the office. For example, wireless headsets allow your employees to multitask if they need to in order to complete more during the day. High quality customer service wireless headsets will give your representatives more freedom to move about the office without having to disconnect their calls. Be sure that the space around their desks is tidy and has all of the necessary items easily accessible and available to use immediately. The more items that are within arms reach of them, the quicker and easier they will be able to complete their duties. This will also lead to happier employees due to the easy accessibility to anything that they need. Consider letting them customize their own desk or space as well so that they feel more comfortable while at work.
4. Dedicated representatives
Dedicated representatives are great for customer service. As a small business, it is understandable that you might not have the manpower for a whole customer service department. However, these workers really can get more done when they don’t have other responsibilities. Trying to juggle customer service and other office work is nearly impossible. If your goal is terrific customer service, you want to dedicate a handful of employees to this specific task. They will gather valuable experience over time and be able to focus on the job over anything else.
Last but not least, outreach is a sign of good customer service. When you are working with clients from around the community, you know that you are satisfying as many people as possible. A company with a small scope simply can’t provide the same services as others. Work on expanding your outreach, and subsequently, your customer service will naturally improve as well. Events and fundraisers are two great ways to show off your good intentions and spread the word. When customers do have questions, you will already have formed a friendly relationship in the past. Customer service will be extremely easy to address.
When all is said and done, these are a couple of ways your small business can elevate your customer service. With strong customer service, you can improve your image to the community. Clients will enjoy working with you, and you can take pride in your products.
Rayanne Morriss is currently working towards her BA from Oregon State University. She loves to write, read, travel, and paint. She enjoys finding new coffee shops with friends and expanding her cooking skills with her husband.