How to Optimize Text Message Marketing for Business

[This article was written by Brooke Chaplan.]

Though no method of customer communication is fool-proof, text messaging comes as close as it gets. Text messaging is instant, personal, and easy, making it an excellent marketing tool for businesses of all sizes. As with any other type of marketing, though, it’s important to optimize your text messaging to ensure it has the biggest impact. To guide you through the process, here are a few tips to help you optimize text message marketing for your business.

Choose Your Words Wisely

No one enjoys receiving or reading a long text message from a friend or family member. If people don’t enjoy long texts sent by those they know, then they definitely won’t read or enjoy long texts sent by a business. Therefore, it’s important to choose your words wisely, taking out all unnecessary fluff. Texts should be seen as a way to spark a conversation or direct a customer to another platform instead of a way to deliver a large amount of information.

Get Others Involved

One of the benefits of text messaging is that it is more personal than other platforms, such as email or radio advertising. To further capitalize on this benefit, you can utilize peer to peer text messaging to further personalize the texts your company sends. By mobilizing a group of devoted people to help you spread brand awareness, you can be sure that the responses you receive will be more enthusiastic and more likely to follow through.

Know Where It’s Going

As with other forms of marketing, one of the keys to text message marketing is that you don’t overwhelm your customers with a large number of texts. Therefore, it’s important to carefully target your text messages to ensure they are personalized to appeal to certain demographics. This ensures that your customers only receive texts from your company when it’s regarding something that they’ll really want to act on. This will help increase your response rate, prevent customer burnout, and increase the quality of customer feedback.

Watch the Time

If you’ve ever been awakened in the middle of the night by a text message because you forgot to silence your phone, you know how annoying that can be. Save your customer that frustration, then, by carefully timing your text messages to send at strategic times throughout the day. Try to time them, for example, to send during the lunch hour, when people are most likely to be engaged on their phones. This will allow more people to read your message so that it doesn’t get overlooked.

Follow the Law

When utilizing text messaging, it’s important that you follow all applicable laws. Since you’re sending a message to someone’s personal phone, you have to include an opt-in/opt-out option on the first text you send. If you don’t know how to do this on your own, it’s best to utilize a texting platform so that you don’t find yourself in serious legal trouble. With that step out of the way, though, you’ll quickly find that text messaging has incredible returns that help spark growth in your business.

Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She recommends peer to peer text messaging services. For more