Friday Favorites: Great Business Advice
You don’t have to be a newbie to benefit from solid business advice. For entrepreneurs and small business owners alike, here are three blog posts from this week that got our gears turning!
- “How to Improve Sales 5X by Focusing on Customer Needs” by Small Biz Viewpoints
So many blog posts caution small businesses to focus on their customers’ needs rather than the business’s needs . . . but how? Small Biz Viewpoints outlines six factors important to customers—price, quality, convenience, service, security/safety, and prestige—and shows that while it’s a rare business indeed that can compete along all of these factors, a successful business will select a few of these and dedicate themselves to competing along those lines.
- “5 Simple Tweaks to Make the Most of the New Facebook Page Design” by Blue Kite Marketing
The time of the Timeline is fast approaching—make sure your business is ready for it! BKM shows us how to get a branded URL, find a great and effective cover image, use the “About” box to its full potential, use the buttons for promotion, and star important posts to highlight them to your visitors. What are you waiting for?
- “Hard-Wired To Belong: How To Instantly Create Brand Super Fans” by Young Entrepreneur
If your business isn’t inspiring the devoted following you’d like it to, try some of these tips to brand yourself in a way that reflects the priorities, self-image, and tribe mentality of your market base. They’ll be flocking to you and telling their friends in no time!
[Have you come across any fantastic can’t-be-missed business advice on your favorite blog this week? Let us know in the comments section!]