Buzz is an important part of any company’s success. With the advertising market saturated, buzz is becoming an increasingly reliable way to gain popularity and grow a business. Start-up companies can benefit greatly from buzz because they are new to …

How a Start-Up Can Capitalize on Promotions to Create Buzz Read more »

[This guest post is by business branding consultant Scott Quinlan.] Small companies sometimes struggle with their image. Big corporations pretty much have it nailed down. What’s the dividing line here? Usually, it’s color—as in, the company’s colors. Studies have shown …

What Your Business Colors Say About Your Brand Read more »

Today’s guest post comes to you from freelance trade show reporter Sarah Bridgewater. So, your company has decided to put together a trade show booth. Congratulations! Trade shows and conventions are great ways to get your name out there, drum …

How Modular Systems Allow for Greater Trade Show Booth Portability Read more »

If you’re running a business, and you’ve never heard of Seth Godin, literally drop anything you’re doing right now and pay attention. This guy knows his stuff, and if you’re wondering how to reach potential customers without simultaneously annoying the …

Seth Godin, Marketing Mastermind Read more »

Last Friday night we went out to dinner with another couple in the midst of some pretty heavy snowfall. We decided to go to a new barbecue place that had recently opened up, and it was packed! We spoke with …

Will Groupon help your business? Read more »